8 Maids A-Milking
To gear up for Christmas time, the designers, makers and artists, of which Wieden + Kennedy's studio comprises, decided to put our spin on the well-known Christmas song "12 Days of Christmas". Fellow studio mate, Corey Bade, and I partnered to create our version of the eighth day.
Take a look at the other studio mates' unique interpretations of the other 11 days here. (Definitely no Scrooges at WK)
TV Land Network Package
For my first network package project, I focused on TV Land. I think my affinity for classic shows & my old school soul really compelled me to choose a network that is essentially an ode to classic television. But the thing that makes TV Land so unique is the fact that although these classics anchor the network’s repertoire, their program line-up features new contemporary shows that have the potential to become classics one day as well.
And so with that thought in mind, the premise on which this network package is based is the idea of TV dinners. TV dinners comprise of a combo of food and TV Land, a “staple” of most cable packages in the US, also has a unique combo of shows. So, to communicate that the network serves up an ample serving of TV shows both old and new, this idea combines the sounds of (microwave) dinner and the visuals of a TV to describe the nature of TV Land’s programming.